Off-Page Search Engine Optimization

Off-page optimization refers to factors that have an effect on a website in natural or organic search results. These factors are off-site in the sense that the Webmaster or the coding on your page does not control them. But they play a major role in Search Engine Optimization. According to Google's survey, if a website is not in the first page results, then it looses 63% of potential business. So off-page optimization is really important from all the aspects to promote your website on major search engines.

Off-page optimization basically includes:

1.Proper selection of keyword for anchor text
2.Directory Submissions
3.Search Engine Submissions
4.Blog Comment Posting
5.Social Bookmaking
6.Press Release Submission
7.Link Building
8.One-Way link building
9.Two-way/reciprocal link building
10.Three way link building
11.Article Submission

The major point in off-page optimization is to get back-links to your website. It improves your position in SERP (Search Engine Result Page). Major search engine like Google gives great importance to back-links while calculating the position of a website in search engine. Other than on-page optimization, off-page is really what matters if a site has to perform well in a search result. So proper planning should be made before doing it as a small mistake can really decrease your credibility.