Where Does Social Networking Fit Into Social Media

Social Networking is a subset of social media. It is where individuals that share common interests, hobbies etc. gather together. These individuals want to connect online, and they use many different sites- Facebook, MySpace, LinkedIn and Twitter are just a few. Social networking exists in every community, and even small cities like Reno Nevada can have their own specialized social networking sites.

These Social Networks supply an ongoing discussion about every thing imaginable from movies, to music, to food and lifestyle choices.There are sites and groups on the sites can focus on people, products and even businesses or industries. This provides the ability to have instant information exchange. The timely exchange of information is a huge draw. You are able to get recommendations about the best movie, restaurant, or other entertainment venues. Additionally, you are able to vet any service or business, and it is like getting a recommendation from a close friend—except the whole world can now be a close friend!

I like to say Social Networking is like having Pen Pals of old–just at hyper speed. So, social media in Reno, Nevada can now reach out to the entire world.The same type of connections and relationships can be created with Social Networking—and are much more readily maintained with the 24-hour access of the internet. Pen pals of old of course had to rely on snail mail to connect with their networks

You have immediate access to not only friends but also their thoughts, ideas and assistance. You no longer need to wait until a business is open to get a question answered. There are experts and hobbyist available online at the various sites, around the clock, who will answer your question immediately, and if you are making a buying decision, woe be the supplier who does not have a method to at least capture your name, and preferably sell you the item you need, want or desire.

Social networking is a great place for local businesses to communicate with their existing customers, and also their potential customers. One local example of a social network is the Reno Tahoe Young Professionals Network. They clearly state the mission of the organization, and by default, the mission of this Reno Nevada social networking site.

Business owners who have this niche as a target are missing a big opportunity for social networking in Reno Nevada if they are not participating on this site. Since this site is dedicated to a particular local group, I highly recommend that local businesses not only communicate online but also contact the organization and see how they can support this specific group.